Pre-Prep

  • projector adapters
  • name tags
  • pens
  • large paper
  • snacks

Setup

  • Circle furniture
  • Projector
  • whiteboard
  • scribe WiFi  details

9:15
Welcome

  • Origine Respect
  • Safer Spaces and Language
  • Housekeeping
  • Intro to Unite
  • Intro me – Self-teaching – why training – Scaling & replicating – my teaching approach today (freestyle/facilitation/phd)

Everyone is a participant

  • Yellow belt theory of change
  • Help to run more Brisbane training sessions
  • Connect and organise

How you can help today

  • pitch a session
  • scribe
  • photos
  • tweeting #actionskills, #brisbane (until we replace)
  • 5 minute warmups during the event. This could be play, dance or breathing
  • time keeper

9:30

Group intro

Diving into social media approach (introducing the group)

  • Recruit Scribe
  • Name
  • Twitter Handle or Nickname (if you don’t have twitter)
  • One – four words on how you are feeling  (#hashtag)
  • One – four words naming your campaign or organisation (#hashtag + @handle)

Social Intro

  • Murdoch
  • Effectiveness of social media  – social scaling, strategy,  literacy
  • Facebook, Twitter, other platforms

Twitter

  • Twitter API and Clients (apps)
  • 140 characters
  • handle – profile – graphics
  • #hashtags
  • follow
  • followers
  • lists
  • DM @
  • link shorteners
  • images
  • likes
  • retweets
  • trends
  • broadcast vs dicussion
  • multiple accounts
  • automation
  • apps

 
11:15

Morning Tea

 
11:30

Digital Strategy 101

Planning on how to win a campaign and using digital to support the campaign strategy
Digital a subset of campaign strategy

  • Target Audience(s)
  • Current Audience and Allies
  • Villian(s) processes, strengths and weakpoints
  • Campaign Phases/streams
  • Time/resources

People – Users
Exercise to form working groups

  • 10sec – Pitch 4 working examples / 4 group
  • 5-10 minute Lead and group discussion

Defining digital goals

Online Platforms

  • What platforms do your audience use – Popcorn Platforms
  • How do they use them

Research

  • http://www.socialmedianews.com.au/social-media-statistics-australia-january-2016/
  • http://www.news.com.au/technology/facebook/australiafirst-study-reveals-our-changing-social-media-habits-as-users-shift-towards-snapchat-instagram-and-vine/story-fnjwvn4n-1226946033247
  • sensis

Platform planning

  • Integration of online assets and social media – central node
  • resources – skills/tools/budget
  • Integration of offline and other media
  • automation

Exploring mobiles, tablets and alternative devices
Data and improvement Planning

  • metrics – analytics
  • tools – crm – xls – mailing list

Service design

  • Intro Service design and pathways
  • Character personas
  • User journey / pathways – design for your audience

 
12:45

Lunch

 
1:45

Digital Marketing

How to increase reach and grow your campaign using digital
Benefits, not Features

  • ask marketing examples

Digital  marketing approaches

  • email
  • social media
  • search / google adwords
  • facebook
  • content /curators/nodes
  • partners
  • community contribution
  • freemium
  • 10 minute intro,10 minute task (how can you contribute to community or freemium), 5 minute presentation

Introduction to A/B testing
Content marketing

  • Introduction to content planning and management
  • sourcing – syndication

Defining ongoing roles and tasks.

  • Budgeting for ongoing running of your website/social
  • 5 minute intro, 10 minute task, 5 minute presentation

Network mapping

  • understand your community and space –
  • influencers
  • communities
  • allies/platforms/offline
  • Targets
  • Personal and my Community

Champions

  • public / hidden
  • 10 minute intro, 10 minute task (define champions role), 5 minute presentation

Building online community

  • culture
  • seeding
  • community manger
  • empowering brand advocates

 
2:45

Afternoon Tea

 
3:00

Strategic Communications and Branding

Intro

  • propaganda
  • public relations – adverting – based on psychological manipulation)
  • https://en.wikipedia.org/wiki/The_Century_of_the_Self
  • Strategic Communications
  • talk to your audience

Brand personality

  • what is a brand
  • elements/attributes
  • developing a brand personality
  • assigning attributes
  • social status and personal identity- tshirt exercise

Story telling and the drama triangle

 
4:30

Close / Q+A

Last updated: December 3rd, 2016

Creative Commons Licence
Day 1 – Brisbane training – Dec16 by actionskills.co is licensed under a Creative Commons Attribution 4.0 International License.
https://actionskills.co/resource/day1-dec16/.