Date: 06/05/2020

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Outline/Runsheet


Background Image by FlameWriter

✩ Introduction

✩ Why are images important

  • Eye the most important evolutionary tool (arguably)
  • Visual cortex  dedicated to visual stimuli
  • is a language + system – An image tells a 1000 words –
  • body and facial language
  • Graphic design and visual arts – library  – Essentials of Visual Communication
  • Storytelling, emotion, aesthetic
  • Quick comprehension

 

✩ Image strategy

 

✩ Image style guide

  • written guide + library
  • style – elusive
  • quality – Professional vs amateur – camera/lenses/lighting/resolution/
  • treatment- grading – filters
  • content/subject – who what why
  • illustration

✩ Images on websites

  • Avoid Carousels, Sliders, Tabs and Accordions
  • Use Images to Illustrate Concepts – show how/show context
  • Have A Point Of Focus
  • Only Use Relevant Images
  • Contrast
  • Emphasise The Call To Action
  • Guide Them with Directional Cues
  • Persuasive Factors of Hero Shot Images

 

✩ People

  • Show Real People
  • Fake Stock people
  • Use faces as visual cues
  • Diversity – representation – gender
  • Attractiveness Bias – Face-ism Ratio – Baby-Face Bias – Images Of Faces | Women and Mass Media
  • upsetting images – animal australia
  • Emotions > happy vs green steel
  • Dress + characters – fezza’s to the back
  • review ngo sites

 

✩ Legals + Licensing media

  • I have no legal qualifications or experience. no legal advise.
  • Copyright – permission to use – default to artist – corporate takeover – 75yrs
  • Rights Managed – pay again
  • Royalty free – pay once + reuse
  • Creative commons
  • Public domain
  • Getting caught/how big/profiting/cease and desist
  • Respect artists
  • Respect people – models – consent and release forms / legal vs respect
  • Repurposing intent
  • Respect children
  • Respect cultural beliefs + appropriation  | Image and identityIndigenous Copyright | NITV
  • Culturejam – how to make trouble and influence people | nswmining vs miningnsw

 

✩ Sourcing Images

 

✩ Stock photography

 

✩ Image research process

  • brief + style guide
  • budget
  • samples
  • shortlist
  • select

✩ Directing Image production

 

✩ Intro to Producing images and video

  • Mobile phone production Kit = selfie stick  /  microphone
  • Plus = tripod + phone adaptor / battery pack / usb hub / more phones / battery lighting
  • Events – More is more + training helps
  • Lighting – dusk/dawn – warm/cool
  • Framing – Story – Landscape, lighting, sunglasses, expression, backdrop
  • Keep it still / slow – brace yourself
  • Resolution – large / small
  • Shortlist for library / use

 

✩ Preparing images for web – minimum

  • auto vs manual (psd)
  • platform + size – speed
  • crop
  • resize – find guide to size
  • compress once (fb butcher)
  • save for web format – gif – animated gif / png / jpg

✩ Preparing images for web –better

 

✩ Image editors



Trainer

Glenn Todd
  • 20 years commercial website development experience
  • Extensive NFP, campaigning and NVDA experience
  • 6 years teaching experience including at RMIT university
  • Winner of 2019 Connectingup NFP Technology Lifetime Service Award
  • Helped launch ICANW, the campaign that won a Nobel Peace Prize
  • More details see glenntodd.net