Date: 23/04/2020

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Outline/Runsheet


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An amazing Melbourne based sculpter/image maker. Support artists as they are doing it tough atm and they make life so much richer.

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★ Central Node Concept

✩ Intro to social media platforms

  • Content + Conversation (people + algorithm + AI)
  • Resources are limited
  • Conversation vs broadcast
  • Automation vs custom publishing
  • Pay to use
  • You don’t own it
  • No experts – learning – opportunities for savvy –
  • Early adaptor vs cheap paint
  • Track

✩ Choosing your social media platforms

  • What platforms do your audience use
  • How do they use their platforms – insta party example
  • How do influencers use it – Gary Vee James Tuckerman (commercial sources for NFP) DMA – Semipermanent
  • Marigold example – recipes pinterest
  • What works for your content
  • Keen vollunteers and/or access to influencers
  • Social Media Statistics for Australia
  • Sensis Social Media Report

 

✩ ✩ ★ 10 minute break ★ ✩ ✩

✩Assets Plan – Tech Stack

  • Tech Stack
  • Working in volunteer teams/consensus/skills
  • Renegade and DIY assets
  • FLAC

✩ Website planning – Brief

  • Do not continue without a brief – don’t brief without clear goals (strategy)
  • Lost in communication
  • Complexities and blowouts
  • Visiting a doctor vs Remember it is called a brief
  • Technical (functionality)
  • Style (design, communication)
  • Dvize brief

 

✩ Prototyping

  • (the user journey)
  • Live on Divi (WordPress and Divi theme)
  • Faster tech and solo lead + responsive
  • Examples on desktop

 

✩ Agile

  • Go fast – it is not final
  • Test and refine

 

✩ Defining ongoing roles and tasks

  • Boundaries + mental health
  • Plan to scale (conversation / content)
  • Recruit vollies or funding for paid positions
  • Identify gaps for prioritisation
  • FLAC PDF / FOE

 

✩ Building online community

  • Culture – guidelines – roles
  • Community manager(s)
  • Seeding
  • Manage trolls – policy – flac example
  • Empowering brand advocates


Trainer

Glenn Todd
  • 20 years commercial website development experience
  • Extensive NFP, campaigning and NVDA experience
  • 6 years teaching experience including at RMIT university
  • Winner of 2019 Connectingup NFP Technology Lifetime Service Award
  • Helped launch ICANW, the campaign that won a Nobel Peace Prize
  • More details see glenntodd.net