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Date: 20/05/2020



Outline/Runsheet

background by debbiesymons.com.au

✩ Intro

  • Plugins I am using from my research and experience
  • basic > WordPress templating
  • tech brief
  • less is more
  • server cpu > scanners (virus/links) > external services

 

✩ Will not cover

Covered in Managing your WordPress Tech

  • updates
  • backups
  • migrations
  • security
  • caching

Covered in Google and search marketing

  • Yoast SEO

Covered in WordPress Plugins and Themes

  • How to choose plugins
  • How to manage plugins

 

✩ Jetpack

  • intro – wordpress.com
  • WP commercialisation
  • security/backups – performance – features
  • wordpress.com account
  • switch stuff off

 

✩  Drag and drop page builders

and

  • Classic Editor
  • Blocks

 

✩ Email Forms

vs email address

Benefits

  • User experience
  • Notifications/responders
  • Intergrations

Issues

  • Fail rate – Must be tested
  • Can be hijacked by spammers – captcha
  • Human spam – limited


Recommended features

  • Email to database if fail
  • Captcha
  • Integrations
  • Visual builder

Plugins


Advanced

  • Server level block
  • Verify sender email address – DKIM | SFP
  • Replace WP email system
  • Sendgrid + WP Mail SMTP – more info

 

✩ External Integrations

Software as a service

  • CRM
  • Booking forms
  • Menus
  • Analytics

Embed codes

  • script
  • editor
    • classic editor issues
    • iframe
  • widget
  • html head
    • divi
    • plugin
    • template

Oembed

Plugins

  • specific plugin
  • contact form
  • integration plugin

CRM

  • Mailchimp
    • script
    • block
    • plugin – shortcode
    • integration eg form | woocommerce
  • ActionNetwork – script or plugin for shortcode – edit styling
  • NationBuilder – Importer for Gravity Forms and NationBuilder – gravity forms
  • Zapier

 

✩ Useful plugins

 

✩ WooCommerce

✩ Libraries and advanced content management

Custom post types

Custom Taxonomies

  • Taxonomies > science of categorisation
  • Categories and tags
  • Commerce example > colours > sizes

Search

Custom Fields

Other post additions

Extras

✩ Mapping

australianmap.net

Marigold storefinder