Why, Who and Creating the Journey

Background image by Georgie Seccul An amazing Melbourne based sculptor. Support artists as they are doing it tough ATM and they make life so much richer. Digital Strategy 101 introduction Using definitions loosely to weave a story Basic take on specialised fields and...

User pathways and planning our tech stack

Background image by lightwizard An amazing Melbourne based sculpter/image maker. Support artists as they are doing it tough atm and they make life so much richer. Questions via the Q+A tab Comments via the comments Chat ★ Central Node Concept Central node diagram...

NFP Strategic Communications

background image by terabass ✩ Introduction What: talking to your audience strategically framing – target audience manipulating how people feel and respond Why: resonate / connect / trust / bond recognise / familiar influence people to act What: psychology +...

Digital marketing introduction

Background image: Ngarrang fire art – Directed by Pete Ingram, Aidan Kempster. Support by FlameWriter, Ngarrang crew and Burning Seed ✩ Introduction Digital methods to get in front of people Strategy Strategy Strategy ActionSkills pathways 1st step in the user...

Google and search marketing

Background image by Aviva Reed ✩ What is search Marketing Why search matters vision for the internet hot lead Limits Dark arts – specialists + cowboys Sandbox How competitive? Diamond rings vs Coburg soccer club Organic and paid search – $10,000 adwords...

Digital media planning for protest events

This webinar will be based on my experience at Close Pine Gap, Leard Blockade and other protest events. Using these resources https://actionskills.org/course/activist-media/