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Introduction to media planning

Why plan? Gain the maximum exposure with your resources by planning your media systems. Make it easy for the media to cover your action. Supply free content that is valuable for their business models. When the mainstream media uses the content that you produce, it is...

Example media plan for a protest event

A  documented media plan allows more people to work on the media strategy. More people can also contribute to media as volunteers and find where their skills fit into the plan. Media planners are able to identify gaps in roles that will need to be shared or filled....

Example Online Supporter Page

We will be amplifying our action and launch by swarming as many people to post and share on social media within a short time period. Keep in contact with us for that time so you can help support and grow our swarm. We are asking for your help by: follow us on Facebook...

Media Checklist for Actions

Prepare your media systems and gear for your big day Credit: Leard Blockade. Also see the Counteract Media Checklist for Actions Day/Night Before the Action □ Identify media spokesperson – (ideally they should be involved in writing the media release) □ Identify...

Action Photo Coordinator

During an action or event, this role manages photos from the on site photographers, processes the images and uploads them so they are accessible for the media and social media Credit: Leard Blockade Role: Communication with Photographer and Videographer/s Take images...

Action Photographers Guide

Guide to help photographers prepare for an action or event Started by Chelsea, Sam and Rachelle | Leard Blockade Day/Night Before Action Prepare gear camera-set to raw and jpg (or just jpg) lenses (wide, mid-zoom, and telephoto) batteries-charged Memory cards...

Action Videographers Guide

Guide to help Videographers prepare for an action or event Started by Joao Dujon Pereira Media agencies rarely run a story longer than 1 1/2 mins for their news feeds, so there for they do not require a lot of footage in order to edit their story. News agencies...

Social Media Guide for non-action days

This example is from the Frontline Action on Coal. Voice and Style: Who is FLAC? FLAC is cheeky and a bit of a smart arse, but this comes from a well informed place. FLAC doesn’t peddle lies, but rather relies on fact and science to make the story true. That being...