Choosing a domain name can be tricky as lots of words have already been registered by someone else and are not available.
Some tips for choosing a name:

  • Be unique – this will make it more likely that your name is available. It is also more likely that your social media names will be available.
  • Are the socials available? namecheckr.com | namechk.com
  • Be easy to remember and pronounce – you want word of mouth promotion too, try saying it aloud a few times.
  • Be short – Individual Webpage URL’s can get long, so the shorter the domain the better. This also makes email addresses shorter.
  • Be descriptive – if appropriate use words that represent what you do.
  • Keywords? – Google loves a good keyword in the domain
  • Be careful – ensure your name cannot be misinterpreted. For example:
    expertsexchange.com – Experts Exchange
    therapistfinder.com – Therapist Finder.

Some tips for choosing a domain

  • .com is the most prestigious global domain. Can be very hard to get or expensive to buy.
  • .com.au is the best domain to use if you want to be branded as an Australian entity.
  • .org.au is the best domain to use if you want to be branded as an Australian NFP/NGO. This will create trust around donations.
  • Does a domain extension represent your brand? | porkbun.com