Email deliverability package

Although email is a simple form of communication, getting your email past modern spam filters is complex.

“Starting November 2022, new senders who send email to personal Gmail accounts must set up either SPF or DKIM. Google performs random checks on new sender messages to personal Gmail accounts to verify they’re authenticated. Messages without at least one of these authentication methods will be rejected or marked as spam. This requirement doesn’t apply to you if you’re an existing sender. However, we recommend you always set up SPF and DKIM to protect your organization’s email and to support future authentication requirements.”
Source: Google

Our service audits and configures the domain records linked your organisational email addresses to ensure they are optimised for email to pass modern anti-spam authentication and be delivered to your recipients inbox.

This service also increases the security of your email addresses and reduces the ability of people to spoof your email addresses.

Read our blog post on Email Deliverability

Pricing

• NFP: $300 per domain (no GST charged)
• Commercial: $450 per domain (no GST charged)

Service details

• Review of email setup including applications used to send email eg Mailchimp
• Review of domain record setup.
• Configuration of SPF (Sender Policy Framework) – to stop hackers and spammers from sending out spoofing emails using your email address.
• Configuration of DKIM (Domain Keys Identified Mail) – an email authentication technique that allows the receiver to check that an email was sent and authorised by the correct email account, and wasn’t modified in transit.
• Optional DMARC setup. – Sends an email if SPF and DKIM fails.
• Report of findings, work taken and suggestions.

* If you use multiple external applications to send email, additional costs may occur
* This service is focusing on domain level authentication and does not apply to website email forms or issues with your email services etc

More information

• Email Deliverability Manager: What’s This Lesser-Known Yet Crucial Job Role?
• What are SPF, DKIM and DMARC records?
• Help prevent spoofing and spam with DKIM for Google email services

Required information and access

1. We will need admin access to edit and add to your domain records. These usually are stored
   • On your website host
   • or on your domain registrar
   • or on an external cache such as cloudflare
   • or on an external DNS manager
   • (more information on the jargon we are using)
2. If you are using an external email provider such as Google or Protonmail , we will need admin access to the management account
3. A list of all the external applications you use to send email eg Mailchimp, ActionNetwork etc and admin access to these

Next Steps

If this is confusing or you need help with parts of this process, please book in a Zoom session with ActionSkills so we can help you.

Always add ActionSkills as an administrator user to your accounts using the email: . This is best practice security. Do not send us the details to your accounts.

Once you have added us to your accounts, please send us an email outlining a summary of your setup that you have as you understand it. Please check the ” SSL Encryption” box if you are sending sensitive information.

Mailchimp requires that we ask for access to your account from our account. Lets us know the email you use to administer your account.